The New Face of Online Shopping


Imagine a mall with more than 400,000,000 visitors. Imagine a mall built only for you, that allows you to call your friends to hear what things you want to buy before you purchase anything. Imagine a mall which gives a full pricing comparison offering the products you need and want today.

What would such a mall be called? The F.B. SHOP Ltd., the first Virtual Mall to truly leverage social networking, providing merchants with access to hundreds of millions of visitors, and shoppers with products they need and want today.

Targeting Through Content.

F.B. SHOP Ltd. provides targeted opportunities to merchants and vendors that leverage social networking content to insure that your products and services reach the right audience at the right time. By tailoring product offerings based upon member’s content, F.B. Shop delivers what consumers are seeking.

Word of Mouth (Turbo Version).

Our approach to your target markets is to provide your products in a meaningful, un-obtrusive, and contextually relevant manner. Users are shown products based upon the content they post; transforming what would be “just another ad” into meaningful content. As every retailer knows, there is no better catalyst than word-of-mouth. With F.B. Shop’s integrated technologies, users share products with friends and networks across the globe in seconds.

Baruch Gurfein

Founder, FBSHOP Ltd.

Baruch Gurfein has over 15 years of experience in international sales and business development. He has managed large sales teams as well as many direct contacts worldwide. Formerly Baruch was an executive director at ICQ (AOL) and VP of Sales and founder at a few other successful start ups in the internet and telecom space.


The Leader in Emerging Markets

As CEO and Founder of New Tech, Baruch has facilitated over 400 million in investments for large scale telecom, real estate, and infrastructure ventures in Moldova, Ukraine, Georgia, Armenia, Azerbaijan, Kazakhstan, Kyrgyzstan and Tajikistan, becoming a leading expert in the emerging markets of Central Asia, the CIS, Balkans, as well as Central Europe.


Facebook, says Mr. Gurfien, is an expansive and enticing a territory: " With over 400,000,000 members. If Facebook were to declare itself a nation it would be the fourth largest in the world". As the creator of Facebook's first Virtual Mall, FBShops is leveraging the vast and un-tapped resources of social networking to open a new world of ecommerce for merchants and consumers alike.

Partners and Clients

F.B. SHOP Partners and Clients Associates


F.B. SHOP has partnered with and features the entire Amazon product catalogue.

Merchants, Content Providers, and Partners.

Learn more about everything that we can do for you.

F.B. Shops encompasses a wide array of opportunities for merchants, content providers, and investors. Critical to our approach is providing targeted opportunties that leverage social networking content to insure that your products and services reach the right audience at the right time.



Merchants interested in supplying product information and feeds.


Virtual Mall (v 2.0)

Learn more about upcoming releases, features, and functionality.


Investment Partners

For those interested in investment opportunitues with F.B. Shop.


Content Providers

Content provideers including product information providers and others.


Strategic Partners

Partner with us. Learn about Strategic Partner opportunities with F.B. SHOP.


Consumer Applications

Third party application integration that can enhance the value of our services..


F.B.Shop Versioning


F.B. Shop version 1.4 is the current production version.

For information on the upcoming 2.0 release, please contact us

Contact us

For further information or general queries, please contact us below